Zuwaad Academy
Reducing cost per lead and scaling Quran learning enrollments through successful content lines and sales-assist enablement.
High CPL. Missed targets. Untapped markets.
Zuwaad Academy came to Markineers in 2025 with a clear acquisition challenge: the cost per lead was too high, yearly student targets were not being achieved, and the account needed a stronger content and sales system to turn interest into enrollments.
We connected content performance with sales conversion — so leads became real students.
— The Markineers TeamOur 3-Part Enrollment Growth System
A focused strategy built around content engagement, lower CPL, and stronger sales conversion.
Successful Content Lines
- Identified content themes that drive higher engagement
- Created stronger hooks around Quran learning value
- Improved audience trust and interaction
- Built content to lower the effective cost per lead
CPL Optimization
- Rebuilt the lead generation direction
- Aligned campaign messaging with parent motivations
- Improved lead quality and intent
- Supported acquisition efficiency at scale
Sales Assist & Training
- Provided strong sales-assist material
- Trained the team on persuasion and objection handling
- Increased follow-up quality
- Improved the probability of converting leads into students
From slow yearly growth to 1,146 students in 2025.
The academy had been moving within a limited annual range from 2021 to 2024. After the new content and sales-assist system, 2025 became the breakthrough year.
2025 result: 1,146 students — more than 7x the previous year’s student volume.
Lower friction. Higher enrollments. Bigger markets.
A major jump after restructuring content and sales conversion support.
Student volume increased from 156 in 2024 to 1,146 in 2025.
The strategy focused on stronger engagement to reduce lead cost pressure.
Expansion opportunities identified in the Gulf, Pakistan, USA, and Europe.